COOKIE POLICY

LAST UPDATED 06/04/2026

This Cookie Policy explains how Deep Roots (“we”, “us”, “our”) uses cookies and similar technologies on deeproots.dk and how you can manage your cookie preferences.
01. WHAT ARE COOKIES?

Cookies are small text files placed on your computer, phone, or other devices when you visit a website. They help the website recognize your device and remember information about your session. Cookies cannot harm your device.
02. WHY WE USE COOKIES

We use cookies for several purposes:

  • Strictly necessary cookies: Required for essential website functions (e.g., shopping cart, login sessions).
  • Functional cookies: Remember your preferences to improve your experience.
  • Performance or analytics cookies: Help us understand how the site is used so we can improve it.
  • Marketing cookies: Deliver advertising relevant to your interests.

Before placing non-necessary cookies on your device, we will obtain your explicit consent. This means no cookies are set until you choose your cookie preferences.
03. HOW WE OBTAIN YOUR CONSENT

When you first visit deeproots.dk, a cookie banner will appear explaining how we use cookies. You can:

  • Accept all cookies
  • Deny non-necessary cookies
  • Choose specific cookie categories

Only strictly necessary cookies are placed before consent. All other cookies are set only after your active choice.

You can withdraw your consent at any time, and it must be as easy to withdraw consent as it was to give it.
04. WHAT COOKIES WE USE & WHY

Below are examples of the types of cookies we may use. Exact names and details depend on the services you allow.

a. Necessary Cookies

These are essential for deeproots.dk to function properly. They do not require your consent.

Example purposes:

  • Keeping you logged in
  • Remembering items in a shopping cart

b. Functional Cookies

These improve your experience, e.g., remembering language or preferences.

Example purposes:

  • Saving user settings
  • Remembering display preferences

c. Performance/Analytics Cookies

These help us understand how visitors use the site.

Example purposes:

  • Tracking page views
  • Measuring navigation patterns

d. Marketing Cookies

These may be used to deliver personalized ads or measure ad effectiveness.

Example purposes:

  • Advertising across networks
  • Serving relevant promotions
05. THIRD-PARTY COOKIES

Some cookies are set by external services we use (e.g., analytics or advertising partners). These cookies may track your browsing on multiple websites. We list these third-party cookies and their purposes in the table further down on this page.
06. HOW TO CHANGE OR WITHDRAW YOUR CONSENT

You can change or withdraw your cookie consent at any time by:

  • Clicking the cookie settings link in the cookie banner or footer of the website
  • Adjusting your browser settings to block or delete cookies

If you withdraw consent for non-essential cookies, they will no longer be placed on your device. Please note that disabling certain cookies may affect the functionality and performance of the website.
07. LEGAL BASIS FOR COOKIE USE

Under Danish and EU law, we rely on the following legal bases for using cookies:

  • Strictly necessary cookies are processed based on our legitimate interest in providing a secure and functional website. These do not require consent
  • Preference, analytics, and marketing cookies are processed only with your prior consent, which you provide through our cookie banner

You may withdraw your consent at any time without affecting the lawfulness of processing carried out before withdrawal.
08. UPDATES TO THIS COOKIE POLICY

We may update this Cookie Policy as needed. Changes will be posted here with a revised “Last updated” date.
09. CONTACT US

If you have questions about this Cookie Policy or wish to exercise your privacy rights, contact Deep Roots:

E-mail: info@deeproots.dk