PRIVACY POLICY

LAST UPDATED 17/02/2026

We at DeepRoots (“we”, “us”, “our”) respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit or interact with our website deeproots.dk and related services.

By accessing or using our website, you agree to the terms of this policy.

1. WHO WE ARE

Deep Roots | Deep Roots Studio
CVR. 37904856

Company Address: Østervangsvej 9, 6715 Esbjerg, Denmark
E-mail: info@deeproots.dk

Data Controller: Deep Roots is the controller of your personal information under the EU General Data Protection Regulation (GDPR) and the Danish Data Protection Act.

2. WHAT PERSONAL DATA WE COLLECT

We collect information that you voluntarily provide and data that is automatically collected when you interact with our services. This may include:

a) Information you provide directly

  • Name, email address, phone number
  • Billing and shipping address (for orders)
  • Account login details
  • Messages to our support team

b) Automatically collected information

  • IP address
  • Device information
  • Browser type
  • Visit and usage data (e.g., pages visited, timestamps)

c) Cookies and similar technologies

We use cookies and tracking technologies to improve our services, track analytics, and support functionality. You will be informed about cookies and asked for consent where required under Danish and EU rules.

3. HOW WE USE YOUR PERSONAL DATA

We use your data for the following purposes:

  • Provide, operate, and maintain our website
  • Process orders and manage accounts
  • Respond to inquiries and provide support
  • Analyze usage and improve performance
  • Send marketing with your consent (you can opt out)
  • Comply with legal obligations

The legal basis for processing may include consent, contract performance, legal obligation, and legitimate interests as defined by GDPR.

4. LEGAL BASES FOR PROCESSING

Depending on the activity, we process your data based on one of the following legal grounds:

  • Consent: You agree to specific uses of your data (e.g., marketing).
  • Contract: To fulfill a contract you’ve entered into with us (e.g., order processing).
  • Legal obligation: When required by law.
  • Legitimate interests: For site security, business operations, or fraud prevention.

5. COOKIES AND TRACKING TOOLS

We use cookies in line with Danish and EU requirements. For non-essential cookies that track or profile users, we will obtain your explicit consent. You can manage or withdraw consent at any time through your browser or cookie banner.

6. SHARING OF YOUR PERSONAL DATA

We may share your data with:

  • Service providers (e.g., payment processors, hosting providers)
  • Shipping and logistics partners (for orders)
  • Analytics and marketing partners
  • Law enforcement or regulators if legally required

We require our partners to protect your information according to GDPR standards.

7. DATA RETENTION

We will retain your personal information only as long as necessary to accomplish the purposes for which it was collected, to comply with legal obligations, and to resolve disputes.

8. YOUR RIGHTS

Under GDPR, you have the right to:

  • Access your personal data
  • Correct inaccurate information
  • Request deletion (“right to be forgotten”)
  • Restrict or object to certain processing
  • Data portability
  • Withdraw consent at any time

To exercise your rights, contact us at the details above. We may ask you to verify your identity before responding.

9. SECURITY

We implement technical and organizational measures to protect your data. However, no transmission or storage system is 100% secure.

10. CHILDREN

Our services are not intended for children under the age of 16. We do not knowingly collect data from minors without parental consent.

11. CHANGES TO THIS POLICY

We may update this policy to reflect changes in our practices or legal requirements. We will post updates on our website with the “Last updated” date above.

12. CONTACT US

If you have questions about this Privacy Policy or wish to exercise your rights, please contact:

E-mail: info@deeproots.dk

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